Zoelle

Zoelle is new brand helmed by Zoe Chen, the former Issey Miyake Pleats Please principal designer.

The Zoelle woman approaches life with an uninhibited and playful attitude. Known for its flowy and vibrant dresses, Zoelle balances structure with freedom of movement and adds an air of modern bourgeois bohemian romance.

Zoelle integrates progressive details, dynamic and expressive graphics, and innovative materials into a versatile work of art you can comfortably wear.

As Central Saint Martin alumna, artistry and innovation are in Zoe’s DNA. With a deep expertise in textiles and pleating, and her unique ability to craft bold motifs and patterns to achieve desired silhouettes, her work is characterized by vibrant, meticulous artistic details that evoke a modern bourgeois-bohemian romance.